Love it or hate it, Facebook is a necessary tool for promoting your content and getting your word out. It is a medium for connection and having a quality Facebook Page is as important as having a website (maybe even more).
People are already there. Literally, almost 30% of the world population is connected to Facebook and 50% of those people log in every day.
You can use the Co-Schedule plugin. It’s for those of us that have different social media profiles and want to keep them organize. This plug-in helps you plan wisely as you upload new content from your site. You work a monthly calendar so that your posts are visible all across Facebook, Twitter, Tumblr etc. in different days, at different times and even more than once. This is a must for all serious bloggers. And it’s how I manage most of my Facebook blog connection.
And these are my 15 Ways to Grow Your Facebook Likes and Engagement:
- Advertise on Facebook to get more “likes”. This is the quickest way to grow your fan base. You spend money but you grow quickly.
- Use images. People love to share pics with quotes. They are more likely to like personalized photos. Turn your promo into an engaging image and what the numbers improve.
- Add Facebook Social Plugin Box to your Blog and Website (70% of my “likes” are achieved this way)
- Run a competition. Who doesn’t like to win?
- Ask people questions. Get their opinion on your material, current events, etc.
- Initially ask friends and family to like your page. Essential at the beginning.
- Offer a gift to obtain a “like” (just like you should be doing for email subscriber acquisition)
- Post content from your blog to Facebook whenever you write a new post. Facebook users love receiving new content on Facebook without having to go looking for your blog. Treat Facebook as an extension of your blog.
- Always use enticing high-resolution photos. Compelling photos that are appropriate for your audience will keep them coming back and will inspire them to share your content.
- Include a link to your Facebook page in your email signature
- Simple but often missed: Add a “follow us” on Facebook button near the top of your website and blog pages
- Create an incentivized “Like” page that gives people a reason to like your page.
- Post inspiring quotes, Bible verses and challenging thoughts. This turns your page into a resource of hope.
- Always have a like button on your email newsletter.
- Connect your Facebook page and your Twitter. It will make life easier as your Facebook post will become your Tweets and will help drive traffic to and fro.
ps: Here’s an infographic to convince you even more: